Do you want clarity with your message, a consistent and manageable content strategy and a loyal community that converts?

I have no doubt that social media is an important part of how you promote your business. ⁠But with so many changes happening regularly, do you often feel like those changes are directly affecting your success? 

I get it. It can feel so discouraging because you're posting but when you do, you see limited reach and minimal post interactions.

No ENGAGEMENT.

And when you're not signaling engagement to a platform's algorithms, you lose favorability. Which means, you won't attract the right people to see your content; someone who will find value in who you are and what you offer, get to know you, like you and ultimately convert because they trust you.

But I also see you showing up! You are COMMITTED to leveraging social media to support your business. You just want to put in the RIGHT work.

⁠Well, here's what I know works. An ENGAGEMENT strategy that builds a loyal community that you can nurture, cultivate and convert. 

So, if you're feeling overwhelmed by the constant changes to social media platforms, are discouraged by limited growth and engagement, and maybe even a little burnt out, you've made an incredible first step to fixing it!

In this 2-week accelerator workshop, you will gain clarity on your social media strategy, create consistency with your message and your content, and build a community of your most loyal fans.

Day 1 (Strategy): Tuesday, January 18, 2022 @ 12:00 pm CST

• Your "Social Media Mindset": Your Desired Result.
• Your Ideal Customer Audience

Day 2 (Strategy): Wednesday, January 19, 2022 @ 12:00 pm CST

• Competitive Analysis: Validating Your Niche & Offer

Day 3 (Strategy) : Thursday, January 20, 2022 @ 12:00 pm CST

• Your Brand Identity: Your Message

Day 4 (Content): Tuesday, January 25, 2022 @ 12:00 pm CST 

• The Content Journey with Storytelling

Day 5 (Content): Wednesday, January 26, 2022 @ 12:00 pm CST

• A 4-Step Manageable Content Creation Process

Day 6 (Tactics): Thursday, January 27, 2022 @ 12:00 pm CST

• Instagram: The Right Features at the Right Time

But first, I want to be sure this program is for you. Does this sound familiar?

• You’re frustrated with the ongoing changes to platforms like Instagram and the limitations those changes are creating to your content. It's become more of a struggle to be consistent and you're uncertain what to do next.
• You're posting but you're seeing declining reach and engagement, which is discouraging given the time you are putting in to be active.
• You're constantly asking the question, "what do I post today" because you're not sure what to say or how to say it; your message.
• You're overwhelmed with all the information out there telling you how to grow followers, get more likes, increase your engagement, or the need for a content sequence and frequency. You may have even tried some tricks but with limited success. 

I've been there friend! And it's why I've helped many female founders, women entrepreneurs and business owners like yourself gain clarity on their social media strategy, to cut through the clutter and elevate their brands and support their businesses successfully, once-and-for-all!

Now it's time to help you! 

By the end of the program,

you will…

• Support a 'social media mindset' by confidently declaring your goals; the WHAT and WHY. 

  So that you can start planning your strategic roadmap that will support your business and get you to where you want to be.

• Know exactly WHO you're speaking to. 

  To ensure a plan that reaches the right audience, on the right platforms, at the right time, with the right message, to grow your community.

• Validate the market your serve (your Niche) and your offer (your Solution).

  Ensuring your ideal customer will be more receptive to who you are, what you do and why; you will be confident on having a niche, and establish yourself as the go-to expert to the market that needs you. 

• Confidently speak to what makes you, YOU; your brand identity.

  By identifying your voice and message, you will know how to align your message, connecting you with your ideal customer on an emotional level throughout their journey.

• Know your story to tell, what to say and how to say it. 

  By confidently telling your story, you'll establish the know, like and trust factors, building community through human connection and develop a growing and trusting relationship with your ideal customer. 

• Gain clarity, create consistency and build a community that converts; the 3 C's of a successful content strategy.

  Led by your story, you'll create a manageable content strategy that is designed to attract, engage and build trust with your ideal client who will find value in who you are and what you offer. 

• Know the correct Instagram features to use to support an effective ENGAGEMENT strategy that creates favorability.

  You'll gain clarity on the right Instagram features that will deliver your message at the right time, to build a loyal community that you can personally nurture, cultivate and convert. 

"If you are like me, the thought of posting to social media on a daily basis, coming up with all that content and trying to figure it all out is just so overwhelming that month after month I would find myself paralyzed. So instead of moving forward, I would stand still! But, then I found Rose!!

Rose explains things in a way that made sense for me and my business. She broke it down, step by step, so it wasn't overwhelming. And then explained a plan and a way for me to maintain and create content in an easy way for my target audience.

Since working with Rose and enrolling in her workshop, my engagement is way up, which helps me to get to know my audience even more and motivates me to continue to create good content. Investing in Rose's workshop was a big win for my business!"

- Shalimar Beekman, Shalimar B Photography

Enroll in "Get Clear On Your Social Media Strategy" Accelerator

What more of my clients have to say...

What's inside the accelerator workshop? 

Everything you need to help you gain clarity on who you're speaking to and why, with a message that resonates with your ideal client audience, resulting in a strategy that has you feeling less overwhelmed and more confident using social media to support your business. 

Say 'goodbye' to the days of asking "what do I post today" or not knowing what to say. 

You'll know your story to tell, in your voice, with your message, that aligns with your ideal client audience's own journey. 

In 2 weeks, you’ll leave with clarity in your strategy and manageable plan-of-action that will have you excited to start sharing your message and posting content immediately on social media!  

Day 1 / Module 1

Your "Social Media Mindset": Your Desired Result.

You must know your destination before you set out on the journey, right? It’s the same for social media. Your desired result gives purpose to a strategy, something to work towards. 

 Module 1 Highlights:

• Start at the End: Your What and Why.  You'll set your intention and make your declaration! Knowing your desired result is a critical piece to setting the course for your journey. We’ll start with the end in mind, your desired result, to help lay out the journey. 
• Are you on the right track? Your goals inform your content strategy and ensures your message is aligned during each phase of the content journey. You'll know what to look for to so that you know your strategy is working.

Day 1 / Module 2

Who are your people? Your Ideal Customer Audience (ICA).

Knowing exactly WHO you're speaking to ensures you're reaching the right audience, on the right platforms, at the right time, with the right message, to grow your community.

Module 2 Highlights:

• Understand who your ICA is so that you are targeted with your message. You'll work through an exercise that helps you get to know your ideal customer more intimately so that their interests, their challenges and their goals are at the heart of your content. 
• Your ICA’s Pain Points and How You Will Solve Them: You’ll pinpoint what is keeping your ICA up at night and the solutions they seek to ensure you’re uniquely positioned to engage them and be the solution they choose. 
• Where Is Your ICA? The Platforms. Knowing your ICA intimately, you'll know the best place to reach your ICA on social media; the platform(s) they're on. 
• Understanding Your ICA’s Journey. You'll be able to describe your ICA confidently, ensuring you're there throughout their journey. 

Day 2 / Module 3

A Competitive Analysis: Validating Your Niche and Your Offer. 

Everything you do on social media is not because of what you "think" your ideal customer needs. You must validate that your offer is what your ideal customer needs and why.

Through research you'll uncover and validate the market you serve (your niche) and your offer (solution), so that you separate yourself from the masses; everyone else who is speaking to them, so they see you and believe and trust in you as the expert...cutting through the clutter!

Module 3 Highlights:

• What is a Niche and why is it important? You’ll come to understand why having a niche will lead to success more quickly, by positioning you as an expert in your category. 
• How to Conduct a Competitive Analysis: You’ll learn what the most important research platforms are to conduct your own competitive analysis. Who you might think are your competitors may not be! 
• What are the questions your Ideal Customer is asking? You’ll also learn how to search for the questions your ideal customer is asking, so that you can be there to answer them, positioning you as the expert. 
• Competitors. The Landscape. Who is addressing their questions? Knowing what your ICA is searching for, how are your competitors meeting this demand on social media? This represents your opportunity.
• The Opportunity. How will you communicate; how will you be different? You have competitors who offer similar services or products, so how can you appeal to your ICA in a way that is separate from these businesses, so that your ICA finds value in what you’re offering and trusts you? 
• Your Social Media Profiles. Using your Niche Statement, you will optimize your social media profiles to reflect your niche and your offer (who you are, who you serve and why), so that when your ICA discovers you, they will immediately convert to a follower.

Day 3 / Module 4

Your Brand: Your Message. 

No one is you and no one can do what you do better than you!

It’s your brand that will capture someone’s attention, what sets you apart and what’s memorable. By getting clear on who you are, and aligning your message with your audience; taking your ideal customer from where they are to where they want to be, you’ll be confident in communicating your message, bring clarity to your ICA and a receptiveness to your message. 

Module 4 Highlights:

• What do you want to be known for? We struggle to define our brand, and it’s because we don’t know how to describe what we want to be known for, and why. In other words, your identity. You will establish the foundational pillars of your brand, by knowing “what I want to be known for”. 
• Your Ideal Customer’s Journey. Knowing how your ICA is feeling through their journey; you’ll connect with your ICA and create more meaningful conversation by meeting them where they are and taking them to the point of where they want to be (their goal). 
• Your Brand Essence/Your Brand Pillars. Knowing how your ICA is feeling throughout her journey, you will choose the words that best represent the voice and tone of your brand so that when they does discover you, they connect with you on a personal and emotional level. 

Day 4 / Module 5

The Content Journey with Storytelling: Building the Know, Like and Trust Factors. 

Storytelling is proven to connect with people because it creates human connection. People discover shared interests, which in turn makes you relevant to your ideal customer. It’s the only way to work through the content journey of know, like and trust, breaking down barriers to your business. 

And when you know your story, you’ll know exactly what to say and how to say it. You’ll no longer be searching for a topic to write about in your next social media post.

Module 5 Highlights:

• Content is the key to building community: capturing followers, turning followers into fans and fans into a loyal community. You’ll learn to tell your story so that they get to know you, like you and trust you; the content journey.
• Discovering Your Story. The steps to knowing your powerful STORY, and how you’ll be able to show up consistently, positioning your message in the right way throughout their journey, breaking down barriers to your business, so that they're receptive to your offer. 
• Your Story Pillars. Your brand pillars, “what you want to be known for”, will inform your story pillars; the foundation of a sustainable and engaging content formula. 
• Your Story Topics. You’ll start building your story with topics that will bring the story to life; topics that will support your brand and story pillars. 
• How to visually tell your story. You’ll decide on the visual themes that best describe and align with your story topics, to visually support your story.

Day 5 / Module 6

A 4-Step Manageable Content Creation Process. 

When you're clear on "what to say"; your story, you'll find the clarity, consistency and build the community you've always wanted from social media! 

You’ll have the confidence to show up consistently because you’ll be able to easily plan and schedule content for the next 30 days and into the future. 

You will see increased engagement as a result; a positive signal to the algorithm.

Module 6 Highlights:

• Step 1: Telling Your Story in Your Content. You'll organize your story pillars, topics and visual themes to easily create social media content each month. 
• Step 2: Mainstay Content -> Bite-sized Content. You’ll learn how to take snippets of content from your mainstay content, and turn them into bite-sized content for social media posts and video.
• Step 3: "Refine & Repeat" = Repurposing Content. Using organic social media insights to inform the 'refine & repeat' cycle for your strategy, pulling you away from those tricks or tactics that have you reinventing the wheel with your content. 
• Step 4: Your Social Media Content Calendar/Organize your content. You’ll create your own content calendar; with access to my Content Calendar Planner template and custom social media planning board using Trello, a creative project management tool, to help keep you organized. 

Day 6 / Module 7

Instagram: The Right Features at the Right Time. 

Isn't it frustrating when you thought you did an awesome post but barely got any engagement? Or, seeing your follower growth plateau? Or, that your latest Reel barely got any views after you saw thousands of views with your last Reel?

Despite Instagram putting less emphasis on follower growth and popularity, and more emphasis on engagement, it's still a very crowded space. Being strategic and consistent are a necessity, but the benefits you'll see from both will make it all worthwhile.

Module 7 Highlights:

• The Right Message at the Right Time. You'll learn what Instagram features will deliver your message to the right people, in the right place, so they find you, get to know you and start trusting you. 
• Instagram Video for Business.  Video content creates engagement and it's why it needs to be included in your strategy. You'll learn how to utilize video comfortably and confidently for you and your business. 

Plus These Bonuses to Help You 

Bonus 1

(1) 60-minute 1:1 Private Session with Me 

Upon completion of the 2-week accelerator, you'll set up your 60-minute personalized session with me to review your strategy, ask questions or to use as additional support. 

(A $300 Value)

What You’ll Get:

The goal with our 1:1 time together is 2 things:  

• Accountability, to ensure you're implementing learnings from the workshop, i.e. content strategy
• Answer any questions, talk through any challenges or successes since implementing your strategy

Bonus 2

(10) Story (Content) Topic Descriptions and (10) Visual Theme Descriptions

The most often asked question when it comes time to post on social media? "What do I post today?".  I'm giving you my (10) favorite content topics and visual themes to help spark ongoing story topics and captions. 

(A $97 Value)

What You’ll Get:

• (10) Story (Content) Topic Descriptions with example prompts
• (10) Visual Theme Descriptions to prompt creative visual support of your captions

Bonus 3

Get Discovered! Your Instagram Hashtag Strategy

Hashtags remain relevant, but there is a way to use them effectively. I'm sharing my secrets on strategically using hashtags to help make your content searchable AND how to use them in your own search when building your community. 

(A $97 Value)

What You’ll Get:

• My 3-Step Process to help you create an Instagram hashtag strategy for your business.