Are you ready to elevate your brand and support your business successfully on social media this year?

I know we all agree that social media is an important part of how we promote our businesses. ⁠But with so many changes happening regularly, it's hard to keep up.

Consistency is THE number one struggle; whether that's with creating your content, posting regularly or nurturing your community.⁠

But I also know this. You are committed. You know that although ongoing changes to social platform algorithms are a reality, ⁠you’re done listening to the tricks or hacks because you know they don't work.

You know social media takes commitment. And you're willing to put in the work. You just want to know WHAT works.

⁠Well, here's what I know works my friend!⁠ Having a strategic framework in place makes your message, your time and everything you want to achieve on social media, INTENTIONAL.⁠

⁠And it supports your business, the RIGHT way.

⁠So, if you've reached the point of uncertainty, overwhelm, burnout or you're even considering taking a break, you have an incredible opportunity to fix it, once and for all!

In this 5-day workshop, you'll gain clarity on your social media strategy, create consistency with your content and your message, and build a community of your most loyal fans. 

Day 1: Monday, March 22, 2021 @ 12:00 pm CST

• My Desired Results: Start with the End in Mind
• Your Ideal Customer Audience

Day 2: Tuesday, March 23, 2021 @ 12:00 pm CST

• Competitive Analysis: Validating Your Niche & Offer

Day 3: Wednesday, March 24, 2021 @ 12:00 pm CST

• Your Brand Voice & Message

Day 4: Thursday, March 25, 2021 @ 12:00 pm CST 

• The Content Journey with Storytelling

Day 5: Friday, March 26, 2021 @ 12:00 pm CST

• A Manageable Content Creation Process
• How to Use Social Media Insights

But first, I want to be sure this workshop is for you. Does this sound familiar?

• You’re frustrated with the ongoing changes to platforms like Instagram and the limitations those changes are creating to your content. It's become more of a struggle to be consistent and you're uncertain what to do next.
• You're posting but you're seeing declining reach and engagement, which is discouraging given the time you are putting in to be consistent.
• You're constantly asking the question, "what do I post today" because you're not sure what to say or how to say it.
• You're overwhelmed with all the information out there telling you how to grow followers, get more likes, increase your engagement, or how to create great content. You may have even tried some tricks but with limited success. 

I've been there friend! And it's why I've helped many female solopreneurs like yourself cut through the social media noise and masterfully craft their very own social media strategy to elevate their brands and support their businesses successfully, once-and-for-all!

Now it's time to help you! 

By the end of this program,

you will…

• Know your goals; the WHAT and WHY. 

  So that you can start planning your roadmap on how to get there.

• Know exactly WHO you're speaking to. 

  To ensure a plan that reaches the right audience, on the right platforms, at the right time, with the right message, to grow your community.

• Validate the market your serve (your Niche) and your offer (your Solution).

  Ensuring your ideal customer will be more receptive to who you are, what you do and why; the difference between you as an expert vs. you as a market generalist. 

• Confidently understand the essence of your brand.

  By identifying your voice and message to help you develop a growing and trusting relationship with your ideal customer.

• Know your story to tell, what to say and how to say it. 

  By confidently telling your story, you'll establish the know, like and trust factors, connecting you with your ideal customer on an emotional, human level throughout their journey.

• Gain clarity, create consistency and build community, the 3 C's of a successful content strategy.

  Discovering your main story (content) pillars, story topics and how to tell your story visually, you'll create a strategy that is designed to attract, engage and build trust with your ideal client who will find value in who you are and what you offer. 

• Understand the meaning behind organic social media insights

  You'll see patterns that will inform the ‘refine and repeat’ cycle for your strategy and pull you away from those quick tricks or tactics that have you reinventing the wheel with your content.

"If you are like me, the thought of posting to social media on a daily basis, coming up with all that content and trying to figure it all out is just so overwhelming that month after month I would find myself paralyzed. So instead of moving forward, I would stand still! But, then I found Rose!!

Rose explains things in a way that made sense for me and my business. She broke it down, step by step, so it wasn't overwhelming. And then explained a plan and a way for me to maintain and create content in an easy way for my target audience.

Since working with Rose and enrolling in her workshop, my engagement is way up, which helps me to get to know my audience even more and motivates me to continue to create good content. Investing in Rose's workshop was a big win for my business!"

- Shalimar Beekman, Shalimar B Photography

Enroll in "Get Clear On Your Social Media Strategy" Today

What other clients have to say...

What's inside "Get Clear On Your Social Media Strategy"? 

Everything you need to help you gain clarity on who you're speaking to and why, with a message that resonates with your ideal client audience, resulting in a strategy that has you feeling less overwhelmed and more confident using social media to support your business. 

Say 'goodbye' to the days of asking "what do I post today" or not knowing what to say. 

You'll know your story to tell, in your voice, with your message, that aligns with your ideal client audience's own journey. 

In 5 days, you’ll leave with a strategy and manageable plan-of-action that will have you excited to start posting and sharing content immediately on social media!  

Day 1 / Module 1

My Desired Results. Start with the End in Mind.

You must know your destination before you set out on the journey, right? It’s the same for social media. Your desired result gives purpose to a strategy, something to work towards. 

 Module 1 Highlights:

• Social Media Goals: What and Why.  Knowing your desired result is a critical piece to any strategy because it serves as your “why”, setting the course for your journey. We’ll start with a familiar technique called “backwards mapping” to help lay out the journey. 
• Are you on the right track? By identifying how you want social media goal to support your business, you’ll determine how your social media plan will be set up to meet your desired result for support, so that you know it’s working.

Day 1 / Module 2

Who are my people? My Ideal Customer Audience Avatar.

Knowing exactly WHO you're speaking to will ensure you're reaching the right audience, on the right platforms, at the right time, with the right message, to grow your community.

Module 2 Highlights:

• Understand who your ICA is so that you are targeted with your message. You'll work through an exercise that helps you get to know your ideal customer more intimately so that her interests and her challenges are at the heart of your content. 
• Your ICA’s Pain Points and How You Will Solve Them: You’ll work through exercises that will pinpoint what is keeping your ICA up at night and the solutions she seeks (what is her goal) to ensure you’re uniquely positioned to engage her and be the solution she seeks. 
• Where Is Your ICA? The Platforms. Knowing all you do about your ICA, you'll know the best place to reach her on social media; the platform(s) she's on. 
• Understanding Your ICA’s Journey. You'll be able to describe your ICA confidently, ensuring you're there throughout her journey. 

Day 2 / Module 3

A Competitive Analysis: Validating Your Niche and Your Offer. 

Everything you do on social media is not because of what you "think" your ideal customer needs. You must validate that your offer is what your ideal customer needs and why.

Through research you'll uncover and validate the market you serve (your niche) and your offer (solution), ensuring your ideal customer will be more receptive to who you are, what you do and why; the difference between you as an expert vs. you as a market generalist. 

Module 3 Highlights:

• What is a Niche and why is it important? You’ll come to understand why having a niche will lead to success more quickly, by positioning you as an expert in your category. 
• What is a Competitive Analysis?  Why you need to do a competitive analysis, why it’s important; to validate your profitability. 
• How to Conduct a Competitive Analysis: You’ll learn what the most important research platforms are to conduct your own competitive analysis. Who you might think are your competitors may not be! 
• What are questions your Ideal Customer is asking? You’ll also learn how to search for the questions your ideal customer is asking, so that you can be there to answer them, positioning you as the expert. 
• Competitors. The Landscape. Who is addressing their questions? Knowing what your ICA is searching for, how are your competitors meeting this demand on social media? This represents your opportunity.
• The Opportunity. How will you communicate; how will you be different? You have competitors who offer similar services or products, so how can you appeal to your ICA in a way that is separate from these businesses, so that your ICA finds value in what you’re offering, trusts you and buys from you? 
• Your Social Media Profiles. Using your Niche Statement, you will optimize your social media profiles to reflect your niche and your offer (who you are, who you serve and why), so that when your ICA discovers you, she will immediately convert to a follower when she reads your bio/profile/page.

Day 3 / Module 4

Your Brand: Your Voice and Your Message. 

No one is you and no one can do what you do better than you!

It’s your brand that will capture someone’s attention, what sets you apart and what’s memorable. By getting clear on who you are, and aligning your message with your audience, taking your ideal customer from where she is to where she wants to be, you’ll be confident in communicating your message, bring clarity to your ICA and a receptiveness to your message. 

Module 4 Highlights:

• What do you want to be known for? We struggle to define our brand, and it’s because we don’t know how to describe what we want to be known for, and why. In other words, your voice. You will work through an exercise that will establish the foundational pillars of your brand, by knowing “what I want to be known for”. 
• Your Ideal Customer’s Journey. You’ll work through an exercise that will ensure you’re meeting her where she’s at and taking her to where she wants to be. You will get to know her intimately by knowing how she’s feeling throughout her journey.
• Your Brand Essence/Your Brand Pillars. Knowing how your ICA is feeling throughout her journey, you will choose the words that best represent the voice and tone of your brand so that when she does discover you, she connects with you on a personal and emotional level. 

Day 4 / Module 5

The Content Journey with Storytelling: Building the Know, Like and Trust Factors. 

Storytelling is proven to connect with people on an emotional, human level. It creates an opportunity to discover shared interests, which in turn makes you relevant to your ideal customer. It’s the only way to work through the content journey of know, like and trust, breaking down barriers to your business. 

And when you know your story, you’ll know exactly what to say and how to say it. You’ll no longer be searching for a topic to write about in your next social media post.

Module 5 Highlights:

• Content is the key to building community: capturing followers, turning followers into fans and fans into a loyal community. You’ll learn to tell your story so that she gets to know you, likes you and trusts you; the content journey.
• The Customer Journey. Knowing your ICA’s journey will help you be better positioned to be exactly where she is and take her to where she wants to be, with your message resonating with her throughout. 
• Discovering Your Story. The steps to knowing your powerful STORY, and how you’ll be able to show up consistently, positioning your message in the right way throughout her journey, breaking down barriers to your business, so that she's receptive to your offer. 
• Your Content Pillars. Your brand pillars, “what you want to be known for”, will inform your content pillars and the first step in creating engaging content. 
• Your Content Topics. You’ll start building your story with topics that will bring the story to life; topics that will support your brand and content pillars. 
• How to visually tell your story. You’ll decide on the visual topics that best describe, and can be paired with, your content topics, to support your story visually.

Day 5 / Module 6

A Manageable Content Creation Process. 

When you're clear on "what to say"; your story, you'll find the clarity, consistency and community you've always wanted from social media! 

You’ll have the confidence to show up consistently because you’ll be able to easily plan and schedule content for the next 30 days and into the future. 

You will see increased engagement and growth as a result; a positive signal to the algorithm.

Module 6 Highlights:

• Telling Your Story in Your Content. You'll organize your story pillars, topics and photo themes to easily create social media captions each month. 
• Mainstay Content. You will decide on what format will serve as your main content destination (your mainstay content) to save you time on content planning. 
• How to create Bite-sized content (Social Media). You’ll learn how to take snippets of content from your mainstay content, and turn them into bite-sized content for social media posts and video. 
• How to support your content. You’ll learn the secrets behind what it means to be “consistent” helping you determine how often to post; a comfortable schedule for you that will keep you accountable. 
• Your Social Media Content Calendar/Organize your content. You’ll create your own content calendar; with access to my Content Calendar Planner template and the creative project management tool, Trello, and my custom social media planning board, to help keep you organized. 

Day 5 / Module 7

Your Social Media Insights: The Story. 

You’re seeing your efforts come to life so now you want to be sure you see the results deserve.

The discoveries you’ll see from your insights will inform the best performing content themes and types; confirm you’re reaching your ICA and the content she’s most engaged with.

Module 7 Highlights:

• What are organic insights? Understanding how to interpret your insights also makes your ongoing content planning process easier. 
• Stop "reinventing the wheel".  Looking for patterns that tell a story, you'll know what signals success using insights to inform ongoing content types, topics and themes and keep you from "reinventing the wheel" with your content. 

Plus These Bonuses to Help You 

Bonus 1

(1) 30-minute 1:1 Private Session with Me 

Upon completion of the 5-day workshop, you'll set up your 30-minute personalized session with me to review your strategy, ask questions or to use as additional support. 

(A $150 Value)

What You’ll Get:

The goal with our 1:1 time together is 2 things:  

• Accountability, to ensure you're implementing learnings from the workshop, i.e. content strategy
• Answer any questions, talk through any challenges or successes since implementing your strategy

Bonus 2

(10) Story (Content) Topic Descriptions and (10) Photo Theme Descriptions

The most often asked questions when it comes time to post on social media? "What do I post today"?  I'm giving you my (10) favorite content topics and photo themes to help spark ongoing story topics and captions. 

(A $97 Value)

What You’ll Get:

• (10) Story (Content) Topic Descriptions with example prompts
• (10) Photo Theme Descriptions to prompt creative visual support of your captions